Naayya's email marketing lets you create reusable emails in Admin > Templates, send them to selected recipients from Admin > Campaigns, and track campaign results. Use the Email Designer to edit directly or ask the Business Agent to draft an email for you.
Use Email Marketing for one-time or broadcast sends to selected recipients. For messages that follow a person's trigger and customer outcome over time, see Getting Started with Automations.
What you can do#
Send newsletters, class announcements, and updates to your customer base. The Email Designer helps you create professional-looking emails, and Admin > Campaigns shows delivery, open, and click results after you send.
Before you start#
Campaign sends require a verified sending domain. Add the DNS records shown in the domain settings before sending a campaign. You can send editor test emails before domain verification; these use Naayya's fallback sending address.
If you haven't set up your domain yet, see Domain Verification Setup for step-by-step instructions.
Your first email campaign#
You can create an email before verifying a domain, then send a campaign after verification:
1. Create your email#
Go to Admin > Templates and choose Create Email. Start with a blank email or a library template. Edit the email directly, or open the Business Agent panel and describe what you want, such as a welcome email for new members or an announcement for a weekend workshop. Review the draft on the canvas before you save it.
Add your business's images, preview on desktop and mobile, and refine until it looks right. Choose Test Email to send a test to up to 10 addresses. When you're happy, choose Save and close.
2. Choose recipients#
Navigate to Admin > Campaigns and choose New campaign. Select your saved email, then choose Choose recipients. The recipient picker includes Customers, Leads, Staff, and Segments, and you can search for people or add everyone in a group.
3. Send and track#
Review your campaign details and send. Track delivery, opens, clicks, and recipient details in Admin > Campaigns.
Common use cases#
Weekly newsletter: Share class schedule updates, new instructor spotlights, and studio news. Create once, send weekly.
Special announcements: Share seasonal programs, new classes, or other updates with a clear call to action.
Event announcements: Promote workshops, special events, or guest teachers. Send targeted emails to interested segments of your audience.
Customer re-engagement: Reach customers who haven't booked recently with comeback offers or new class highlights.
Next steps#
- Learn how to use the Email Designer with AI assistance
- Set up Email Templates for recurring campaigns
- Understand Sending Campaigns in detail
- Configure Domain Verification if needed
Need help? Contact support@naayya.com for assistance with your email marketing setup.